At the time and since, Rumsfeld has been criticised and often times mocked for this statement. The comments were made in the context of the build-up to the 2003 invasion of Iraq and not long after the September 11 th attacks on the United States. But there are also unknown unknowns – the ones we don’t know we don’t know.” We also know there are known unknowns that is to say we know there are some things we do not know. “… we know, there are known knowns there are things we know we know. The short comment he made at the time has become so infamous it now has its own Wikipedia page and a 2013 documentary film about Rumsfeld was titled ‘The Unknown Known’, referring to the same comment. On February 12 th 2002, the then US Secretary of Defense Donald Rumsfeld responded to a question at a news briefing with what has since been labelled as the ‘There are known knowns’ speech.
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